The Car People

The Car People branding project showcases the complete journey of building a brand from foundation to full visual identity. It begins with collaboration, I worked closely with the client to understand their business, goals, and unique qualities. From there, we conducted market research and competitor analysis to uncover opportunities and define the brand’s position. Together, we shaped the visual direction through concept development, colour palette, and typography choices that reflect the brand’s personality. Once the logo was finalised, we expanded the identity with supporting elements like icons, photography, and illustrations. The brand then comes to life through assets such as business cards, social media templates, and marketing materials. To ensure cohesion, we created detailed brand guidelines and finish the journey with a fully functional, beautifully designed website that connects seamlessly with its audience.